Beauty Care

Increasing levels of brand innovation in the hair care, deodorant, and skincare categories create a strong demand for new ideas and outstanding fragrances.

IFF interprets trends, new product launches, quantitative market data, and consumer research to bring new and exciting ideas to our customers. Coupled with IFF's technological expertise and R&D support, IFF is able to deliver the most desirable fragrances and most effective formulas to our customers in order to create new fragrance experiences for the consumer.

Global Reach

With perfumers, fragrance development teams, and marketing and consumer insight experts working in "Centers of Excellence" in all key regions, IFF has the talent, resources, and reach to meet the local and global demands of any customer in the world.

Brand Understanding and Consumer Expertise

IFF's consumer insight and marketing teams provide a unique understanding of consumers' lives and their relationships with brands through fragrance. During the development process, IFF utilizes its global resources to test fragrances before they go to market and to probe brand understanding with consumers to establish the relationship between fragrance and user. IFF's consumer panels allow us to benchmark and explore new fragrance options for any type of Beauty Care product with a broad range of consumers. Our consumer and marketing expertise is a valuable benefit for our customers¡ªcreating winning fragrances that give brands identity and entice consumers to make repeat purchases.

Technological Advantage

The creativity of IFF's perfumers and fragrance development teams is enhanced by strong R&D. From IFF's pioneering headspace to our hydroponic greenhouse, IFF's scientists use a wide range of proprietary technologies to capture the essences of living flowers and transform them into new molecules that expand the palettes of our perfumers and provide our customers with unique fragrances. Our perfumers collaborate with our scientists on the development of new ideas as well as new uses of existing technology, such as the application of our award-winning encapsulation technology in the hair care category.

Product Expertise

The trends and treatments in professional salons influence the hair care products consumers find on their drug store and supermarket shelves. IFF not only tracks the work of these trend-setting professionals, but partners with them to create the trends of tomorrow. Our hair care experts study markets and consumers in the leading fashion capitals of London, Paris, Tokyo, and New York and in the emerging markets of Brazil, India, China, Mexico, Thailand, and Indonesia. IFF has an unrivaled understanding of consumer preferences and product performance around the globe.

IFF's fragrance research scientists partner with our customers to ensure that fragrances not only provide a pleasant experience, but also work efficiently and effectively in their products. Proprietary sensory technology developed by IFF enables our scientists to identify the best ingredients for deodorant and antiperspirant applications. As a result, our dedicated teams of perfumers not only benefit from the extensive market knowledge of our consumer insight experts, they also have access to a database of ingredients proven to provide the best malodor neutralization and performance on skin.