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香水 Fine Frag
Fine Fragrances IFF's gifted perfumers, combined with our industry-leading technological capabilities, give our customers the edge in an ever-evolving and diverse fragrance market filled with new challenges. Our global team of perfumers includes living legends and rising stars—each skilled in creating fragrances that capture the dreams and desires of consumers worldwide. Our R&D scientists collaborate with our perfumers by developing new molecules, new natural extractions, and innovative processes that enliven our perfumers' palettes and help them create unique, inspiring fragrances.
Perfumer Teams with Global Reach IFF has developed a creative team spirit unique in the industry. Our perfumery team is networked around the world, providing our customers with access to our full perfumery resource to work on their projects. With more than 70 perfumers collaborating in our New York, Paris, Sao Paulo, and Shanghai Creative Centers and throughout the world in places like Singapore and Grasse, France, IFF has the talent, resources, and global reach to meet the demands of any customer in the world.
Many legends in the world of perfumery make their home at IFF. These masters work side by side with young perfumers, nurturing their talent and passing on their own knowledge. Through this regular interaction and through our Perfumery School in New York, a culture of collaboration is established early. IFF is creating the masters of tomorrow.
In Touch with Consumers IFF's consumer insight and marketing teams offer our customers a measurable edge by creating incremental value for their brands. With consumer preferences forever changing, IFF interprets trends, new product launches, market data, and consumer research to bring new, exciting, and innovative solutions to our customers. Our consumer panels give us the insights and data to benchmark and explore new fragrance options with a broad range of consumers—creating winning fragrance directions that connect with them.
Nature Experts IFF's in-house naturals facility, Laboratoire Monique Rémy (LMR), is based in Grasse in the south of France. LMR is the industry standard for quality natural materials offering decades of experience understanding natural products and perfecting the process of transforming naturals, such as narcissus, jasmine, and blackcurrant bud, into pure absolutes that retain the unique fragrance of their origin. LMR has total control of the process from field to extraction to distillation, ensuring incomparable purity and quality. External Collaborations IFF partners with the leading Art and Fashion schools (Royal College of Art in London, Royal Academy of Fine Arts in Antwerp, and L'Ecole Nationale Superieure des Arts Decoratifs in Paris) in the world to tap into the creative minds of the future leaders of fashion and design. We also collaborate with writers, artists, film-makers, and scientists to expose our perfumers to new and uncharted creative territories, to stretch their minds and fuel their creative energy. Classic and Cutting-Edge IFF has created some of the industry-leading fragrance classics—Estée Lauder's BEAUTIFUL, Calvin Klein's EUPHORIA, Clinique's HAPPY, Lancôme's TRESOR, Guy Laroche's DRAKKAR NOIR, and Ralph Lauren's POLO BLUE, to name just a few. We also create cutting-edge niche fragrances. The proof is our impressive number of top sellers and new launches. In the first half of 2011, IFF had 10 of the top 30 women's and nine of the top 30 men's fragrances in the U.S. In the first half of 2011, two of the top 10 new launches for women in the U.S.—Givenchy's VERY IRRESISTIBLE L'INTENSE and Bulgari's MON JASMIN NOIR—and one of the top 10 new launches for men in the U.S.—Calvin Klein's ETERNITY SUMMER 11—are IFF creations. |