Personal Wash

IFF's ability to create fragrances that shift the olfactive landscape of the market, resonate with consumer emotions, and appeal to consumers' liking keeps our customers at the forefront in creating authentic brand experiences that consumers value. Our personal wash fragrance creations continue to become classics and prevail as longstanding benchmarks in leading brands. IFF's unique technical capability to create fragrances that linger longer on skin captures the heart and soul of the consumer day after day¡ªgiving brands a memorable, intimate, and lasting signature.

Superior Market Insight and Trend Monitoring

Our creative teams identify the newest trends in fragrance, ingredients, and benefit claims impacting the category around the world. With the help of our trend experts in fashion, fine fragrance, and beauty care, we work closely with our clients to create the next generation of personal cleansing products with both global reach and local appeal. IFF's personal wash fragrances satisfy consumers seeking to improve the health and well-being of their families, women who care for the beautiful smell, feel, and appearance of their skin, and men whose minds are on better grooming.

Delivering Excellence to Consumers Worldwide

IFF is focused on delivering excellence in fragrance performance for the personal wash category. Whether it be a bar soap in rural China, a new fragrance trend in India, or an exclusive shower gel in a Parisian shop, our focus is on providing a compelling fragrance from the product, while bathing, and on skin that complements and enhances the cleansing experience. IFF's presence around the world and significant investment in consumer research enable us to understand and cater to diverse market needs and explore major fragrance opportunities for bar soaps and body wash worldwide.

Harnessing Nature through Technology

IFF is an expert in developing fragrances for the cleansing category that have an irresistible appeal. Nature and ingredient trends play a pivotal role in the evolution of our fragrances:

Living Fruit® and Living Flower®; technologies capture the scents of plants as they continue to grow in their natural habitats, allowing IFF to recreate these natural fragrances.

Our botanical hydroponics program offers the sparkling freshness of plants grown only in water.

Aromascience™ uses the mood-evoking benefits of fragrance to promote a sense of well-being, one of the hottest trends in personal wash today.